Last week, I participated in a focus group. They wanted to know my opinion and they wanted to pay me $75 dollars for it.
I will honor the coffee company and not say their name, but a certain national coffee chain (not from Seattle, but maybe Colorado) that has a 4 legged animal with a rack of horns on it logo wanted to test their new add campaign for their new chilled coffee in an aluminum can. (Whoa, that is a long sentence.)
We got to look at eight billboard ads and listen to two radio commercials. Several of the billboard ads hit on the trend of "office" humor and the radio ads where making a point of their coffee being for the average Joe vs. the snooty coffee drinker. The radio ads were funny in the vein of "real men of genius."
I am real honest with my opinions, but part of me feels like a bit of sell-out...and I bet that is how all advertising and marketing is. I helping them come up with ideas or preferences that would help sell their product, when I know that I won't be buying it. Why won't I buy it. I try to live healthy and that involves making healthy choices. It is probably too expensive for me to consider. I have a bad Coke Zero addiction I am trying to break; I don't need another one.
The highlight was when they brought out the product for us to sample. Chilled cans of French Vanilla, Espresso, and Regular flavored goodness.
It is no secret that I have a thing for shoes (and jackets- maybe a future post sometime.) I have had my eye on this pair of shoes all summer and now thanks to a couple of hours of drinking coffee and giving my opinion (which I loved to do), I am $75 for the better and I ordered my shoes online.
Ladies and Gentlemen, I present to you my new kicks - Keen Ventura
Ladies and Gentlemen, I present to you my new kicks - Keen Ventura